Swift  deliveries

Swift deliveries

MASERU – WHILE some people his age were pounding the streets with their CVs in search of formal jobs, 26-year-old James Mahase was resigning from his to venture into the world of the unknown.

A holder of a Diploma in Marketing from the Institute of Commercial Management in London, Mahase from Ha-Seoli, said he walked away from his day job as an agent for a giant mobile phone company where he had worked for three years.
“I risked and resigned with the motive of focusing on my business,” he said.

He established Swift Errands in October last year. The company focuses mainly on delivering drinks, parcels, groceries and food.
“I wanted to make it easier for everyone to buy from the comfort of their homes or offices,” he said.
He said he had been sweating on the idea for the past five years.

“I did not start immediately because I thought I needed huge capital,” Mahase said.
He described himself as a hard worker who hated being employed by somebody else.
He said he has been entrepreneurial since his childhood.
“I always wanted to be my own boss, build my own brand,” he said.
“I am maintaining it now and I am trying to get as many customers as possible,” he said.

He said he is currently working on an app which allows his customers to buy food and liquor from their desired restaurants.
“Once it is up and running things will be easier as it will even have Google maps that will direct the delivery person to the customer’s place,” he said.
He said he is positive that his business will flourish and have branches in all the districts before penetrating the rest of Africa.
“I am still hopeful that it will grow to a point that I will afford to pay both newspapers and radio to advertise,” he said.

He said he is currently working with two other people who focus on making deliveries in town while he handles the out of town deliveries.
Social media has played a big role in the growth of the business as he taps his potential clients from there.
The lockdown brought its own challenges, but Swift Errands is still standing.
“The lockdown was an eye-opener to many people to run a similar business but I still managed to survive.”

Mahase said running a delivery business is a “very tricky” task with so many problems.
He said pricing has been his biggest problem.
“It took me a very long time because I wanted to cover everyone with this service,” he said.
“Some people at first complained about the delivery price and I used it to my advantage and readjusted. I learnt a lot in the last couple of months,” he said.

Another problem is of people prank calling him.
“I have not been finding people where they said they would be,” he said, adding: “This doesn’t shake me, rather it makes me stronger and motivates me to keep going.”
“Look where we are now, still surviving,” he said.

Mahase said the company uses bicycles to make deliveries in town and a scooter for out of town deliveries.
“We don’t get stuck in traffic and always arrive on time,” he said.
He said the only thing that can separate him from the business is death.
“If that happens, my flexible and supportive business partner, ’Matau Mothabeng, will take over,” he said.

’Mapule Motsopa

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