Alliance to reward sports writers

Alliance to reward sports writers

Maseru – The inaugural Alliance Sports Media Awards (ASMAs) will take place on November 4 at Thaba-Bosiu Cultural Village, event organisers have confirmed.
The ASMAs are Lesotho’s first sports media awards and are sponsored by Alliance Insurance Company.
They are the brainchild of the Lesotho Sports Reporters Association (LSRA) which approached Alliance for sponsorship in 2015. Alliance embraced the idea and decided to organise a fully-fledged honours gala.

The awards seek to honour the country’s top sports reporters across all media platforms – from print and online to broadcast.
Alliance Insurance public relations officer, Limakatso Mokobocho, said the company wants to make the ASMAs a memorable affair.
“We met with (LSRA) few years ago. When they came to us we told them (the awards) would not happen in 2015 because if we decide to sponsor the awards, they have to be a big thing; we shouldn’t do a mediocre type of ceremony,” Mokobocho said.

“We wanted to do something that a person will feel that he or she has been honoured adequately,” she added. “We decided we would do the awards in 2017 and we budgeted for them.”
All nominees in this year’s respective awards categories have been given unique codes which their supporters can use to cast votes via SMS. Voting lines have been open since February and will close in October.

Mokobocho said Alliance has approached several companies to get involved in the ASMAs. She said Alliance has received positive feedback.
“We decided that there are many other companies that may want to help,” Mokobocho said.
“There are companies that we are already working with one way or another. We said, let’s try them and see if they will not want to be part of this (event), either by buying tables or by sponsoring awards.”

She added: “We wrote to different corporates and I am happy that quite a few of them responded positively. Some have already told us they will buy tables for their staff on the day while some want to sponsor awards.”

So far the companies that have joined Alliance in preparations for November’s gala include Standard Lesotho Bank, Vodacom Lesotho, Client Care Brokers, AON and Metropolitan Lesotho.  The companies have also contributed towards prizes in different categories.
Mokobocho urged nominees to campaign for votes and also vote for themselves.

“We want this ceremony to be a meaningful one not only for us as a company but to the award recipients too,” she said.
“We also want to encourage others who won’t get awards on the day to continue to work hard. To the nominees: urge your supporters to vote for you and also make sure you vote for yourself.”

Luciah Phahla

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