Bantu launches TV programme

Bantu launches TV programme

Luciah Phahla

Maseru – What a difference a year makes. At this time last year Bantu were heading into the Christmas break on a four-match losing streak and were plummeting like a bad stock. Fast forward 12 months and Bantu are top of the Vodacom Premier League.
Bantu’s turnaround was confirmed on Sunday when they unseated Lioli from top spot after the defending champions suffered a surprise 1-0 defeat to Lesotho Correctional Service.
It means ‘A Matšo Matebele’ now lead the premiership with 27 points from 12 games. Lioli and Kick4Life follow behind them with 26 points but both have played a game more than Bantu.

It is an enviable position to be in and it is mission accomplished for Bantu coach James Madidilane who previously pin-pointed a top four spot at Christmas as a target.
The good news doesn’t end there for the Mafeteng nation, however.
In another move to excite their fans, the club is launching a television show named ‘Bantu TV’ which will go on air for the first time this evening at 21:30 on the Lesotho National Broadcasting Service (LNBS), channel 292 on DSTV.

The club says the show will boost its brand exposure and give the world a glimpse of what Bantu is. The show will cover highlights of the team’s matches and training sessions.
The team’s sponsors will also be given a platform to showcase their relationship with the club.
According to Bantu communications and marketing officer Motlatsi Mofokeng, the 15 minute show is meant to sell ‘A Matšo Matebele’ to potential sponsors and keep their legion of followers updated with happenings at the club.

He said Bantu would extend the programme’s playing time depending on the response it receives.
“Bantu TV” is the first ever television show to be launched by a local premier league club and Bantu say they are setting a trend for others to follow.
“Because we are just starting the show will only take 15 minutes, but as time goes our plan is to make it even an hour,” Mofokeng told thepost yesterday. “The show will be about Bantu, things happening around the club, selling the club products and, of course, the sponsors marketing themselves.”
He added: “It is also to market the club and attract potential sponsors who may be interested in our brand. We are marketing the team using the latest marketing strategies to get ourselves out there and be known. Most importantly, we want to keep our supporters up-to-date with their club.”
Mofokeng added that Bantu are delighted to be ending the year on a high in the league. He said the main challenge now will be to maintain their lead when the Vodacom Premier League returns in January.

Formed in 1927, Bantu will be celebrating 90 years of existence in 2017 and the club promised more surprises are in the pipeline. A second title in club history, however, would be the ultimate celebration.

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