Kwese  Sports, IOC ink deal

Kwese Sports, IOC ink deal

MASERU – Econet Media’s sports content platform, Kwesé Sports, has signed a multi-year deal with the International Olympic Committee (IOC) to broadcast the 2018 Olympic Winter Games in PyeongChang, the 2020 Tokyo Olympic Games 2020, the 2022 Olympic Winter Games in Beijing and the 2024 Olympic Games in a city yet to be selected.
Dubbed “Africa’s new affordable premium sports destination” Kwesé TV, has secured exclusive free-to-air (FTA) rights to broadcast the Olympics in sub-Saharan Africa – excluding South Africa – as well as non-exclusive pay-TV rights for the same markets.

Kwesé will broadcast the Olympic Games through the network’s FTA sports channel, Kwesé Free Sports, which is Africa’s largest pan-African TV channel boasting an impressive potential audience in excess of 100 million viewers.

Starting with next year’s Olympic Winter Games, African sports fans will be able to catch all the live action as well as highlights and analysis on a daily basis from Kwesé Free Sports on the exclusive Olympic Games channel on Kwesé TV’s satellite bouquet service or on Kwesé’s mobile app.
“Offering diversity in sports is an integral part of our programming strategy,” Econet Media president and chief executive officer Joseph Hundah said when describing Kwesé’s blockbuster Olympic deal.

“This partnership with the IOC is a natural fit for us as it brings further diversity and premium sporting action to our line-up.”
“At Kwesé we pride ourselves in broadcasting major sporting events and will continue to bid for the best sporting content available, giving African fans access to the very best content. Sports are a universal language that cuts across borders and brings the continent together. We are sure that African sports fans will be glued to Kwesé watching teams from all over the world compete for gold at the Olympics,” Hundah added.

With a presence in 25 countries Kwesé Free Sports is the widest reaching FTA channel on the continent offering African viewers premium sporting content where ever they are. Kwesé will deliver all of the live action from the 2018, 2020, 2022 and 2024 Olympic Games to millions of African viewers at no cost.

As part of the agreement, Kwesé will broadcast the 2018 Youth Olympic Games in Buenos Aires and the 2020 Youth Olympic Games in Lausanne on all Kwesé platforms including Kwesé Free Sports, Kwesé Sports 1 and 2, Kwesé.ESPN.com and the Kwesé App.

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