Kwesé Sports  seals Euro  2020 deal

Kwesé Sports seals Euro 2020 deal

Maseru – Econet Media’s sports content platform, Kwesé Sports, has signed a four-year deal with the Union of European Football Associations (UEFA) to broadcast the EURO 2020 Championships as well as the preceding qualifiers in all sub-Saharan African countries excluding South Africa.
Econet Media made the announcement yesterday.

Econet Media said the agreement strengthens Kwesé Sports’ programming line-up by giving football fans exclusive access to over 1 000 UEFA matches on free-to-air (FTA) television in Africa. Kwesé Sports also has non-exclusive rights to broadcast on pay-tv across Sub-Saharan Africa.  The rights include live matches, delayed matches, highlights, on-demand programming and localised review shows.

Kwesé TV was launched in Lesotho in April and the EURO Championships are where the top 20 European nations battle it out to be crowned continental kings.
“As a pan-African broadcaster with the largest FTA sports channel, we pride ourselves in providing exclusive content,” Econet Media president and chief executive officer Joseph Hundah said in yesterday’s announcement.

“It goes without saying that soccer is one of the continent’s most loved sports. By making the very best sporting action available to our viewers through our world class sports offering which includes Kwesé Free Sports, KS1, KS2 and ESPN, we are fast becoming Africa’s premium sports destination.”
In addition to the 2020 EURO Championships, Kwesé Sports will also broadcast a new UEFA tournament which will pit Europe’s top ranked nations against each other in a new league format.

The UEFA Nations League is expected to kick off in the 2018/19 football season.
The deal is the latest addition to Kwesé Sports’ flourishing football coverage.
Kwesé Sports already broadcasts Brazilian football, Spain’s Copa Del Rey and La Liga and the English Premier League. The channel also has exclusive free-to-air rights to the 2018 FIFA World Cup.

In addition to its extensive football coverage, Kwesé Sports also has an impressive list of international sports leagues on its portfolio including America’s National Basketball Associations (NBA), National Football League (NFL) and National Hockey League (NHL).
Kwesé Sports also broadcasts Formula One, Extreme Fighting Championship (EFC) and English rugby amongst others.
The list is set to grow further with the launch of new channels by Kwesé Sports.

Luciah Phahla

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