Liberty boosts Kick4Life

Liberty boosts Kick4Life


MASERU – Kick4Life and Liberty Life Lesotho launched a new three-year sponsorship deal on Wednesday at the club’s offices in Old Europa.

The sponsorship is worth M180 000 over the duration of the contract and extends Kick4Life’s relationship with Liberty Life.

The partnership began before the start of last season when the parties agreed to a one-year pact which made Liberty Life the main sponsors of the Econet Premier League outfit.

As part of the deal, Liberty Life had its logo emblazoned across the front of Kick4Life’s kit which it provided. The company also supplied club replica kits that were sold throughout the whole season.

Kick4Life director of football Chris Bullock expressed his delight at the renewal of Liberty Life’s sponsorship. It is another milestone in the growth of the club which was promoted to Lesotho’s top-flight in 2014.


“A year ago the team came into a partnership with Liberty and I am happy to say that, 12 months on, the sponsorship has been extended by three years and we are looking forward to working together with Liberty for these next three years,” Bullock said.

“We share the same values with the company. We enjoyed the first year of them working with us (and) coming to our games,” he added.

The M180 000 contract value is not the only backing Kick4Life will receive from Liberty. Bullock said other programmes are lined up to help the club make money.

“We have more commercial arrangements that we will announce later,” he said.

“Teamwork is one of the core values of Kick4Life and we work together with Liberty, grow together. We support Liberty and their programmes,” Bullock said.


Speaking on behalf of Liberty, Retšelisitsoe Mohanoe said Liberty is happy to continue working with the Old Europa outfit which finished fifth in the Econet Premiership last season.

He said Kick4Life are proving that a football team is a family and that Liberty Life supports the club’s programmes.

“We are very grateful and honoured to be still working with Kick4Life,” Mohanoe said.

“Kick4Life is trying to prove that a football team is like a home. The M180 000 is for the duration of three years. Kick4Life has a lot of programmes and we promise to support such programmes.”

Mohanoe added: “I was amazed that they have a character development programme. If Kick4Life helps to build characters then we are very happy to partner with them. We have plans that we are going to announce. Our plan is to make Kick4Life a self-sufficient football team.”

Meanwhile, Kick4Life this week confirmed they have released goalkeeper Sele Thetsane, midfielder Obakeng Modirwa and striker Norman Kumatse ahead of the 2019/20 Econet Premier League.

Tlalane Phahla


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