New sponsor for Kick4Life

New sponsor for Kick4Life

MASERU – Econet Premier League outfit Kick4Life will have a brand new sponsor and kit when the 2018/19 season kicks off next month.
The exciting shot in the arm was unveiled by the club yesterday at their headquarters in Old Europa.
Liberty Life Lesotho are Kick4Life’s new sponsors and the occasion also marked the launch of a new kit for the upcoming campaign.
The club is known for its blue and white colours and they have kept their traditional colours.

Kick4Life’s home kit is dominated by blue colours with white trim while the away kit is dominated by white with blue strips.
As the main sponsor, Liberty Life Lesotho has its logo emblazoned across the front of the kit.
Liberty provided the playing kit and replicas for the upcoming season.

The company’s managing director Makhakhe Maliehe said Liberty believes in developing and uplifting communities it operates in.
He said the partnership was obvious because Kick4Life also plays a vital role in changing the lives of Basotho through their social development activities.
“Liberty is proud to be part of this sponsorship deal, at Liberty we believe in developing and uplifting communities in which we operate in,” Maliehe said.

“Kick4Life plays a vital role in changing the lives of vulnerable young Basotho children through a wide range of social development activities focused on education and sports. That is why the work that Kick4Life is doing in Lesotho resonates well with the type of social activities we would like to be part of when doing our part as a corporate citizen of Lesotho,” he added.
“We believe our involvement in social development initiatives should contribute to building a thriving economy and communities, something that is vital for our collective future. We look forward to a successful and long lasting relationship with Kick4Life,” he continued.

Speaking at the unveiling of the new sponsorship, Kick4Life’s director of football Chris Bullock said the new kit will have all the club’s sponsors featured and that Kick4Life jersey replicas will be sold for the first time this season. The club has also introduced several innovations ahead of this season for fun and entertainment to attract fans to grounds. For example, Kick4Life will have club membership cards available from M50 and they will come with different benefits.

Kick4Life open their 2018/19 Econet Premier League season on September 15 with a clash against Lioli.
“We are very grateful to Liberty for coming on board as our main sponsor,” Bullock said.

“We are very excited to be working with a brand which, like us, is an upcoming and growing brand with big ambition,” he added.
“We are looking forward to working closely together to grow the partnership and help each other in being a success.”

Luciah Phahla

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