SBV Services renews Likhopo deal

SBV Services renews Likhopo deal

MASERU – Econet Premier League outfit Likhopo have received a shot in the arm after South African security company SBV Services renewed its three-year sponsorship of the ‘Red Army’.
SBV originally came on board as a sponsor in 2015 and has been happy enough with the relationship to commit to another three years with the two-time league champions.
SBV director Pieter Steyn said the company was delighted to continue working with Likhopo because it is one of Lesotho’s best-known football clubs.

He added that the club’s principles are in line with those of the company due to Likhopo’s off-field activities in the community.
“The values and principles profile of Likhopo are aligned to the corporate social responsibility programmes supported by SBV with focus on the development of society and the communities where we operate and draw our labour from,” Steyn said.

“It is not only the achievements of Likhopo on the field that have drawn our attention, but the positive impact that they have on the community at large in Lesotho,” he added.
SBV provides services in the cash industry that extend across the entire cash supply value chain and its clients include ABSA Bank Limited and FirstRand Bank Limited.
As part of the sponsorship deal, SBV supplies Likhopo with most of their equipment needs including footballs and kits.

SBV started operating in Lesotho in 2011 and Steyn said the company developed a warm relationship with Likhopo.
“SBV started operations in Lesotho during 2011, where we provide logistical services to the financial sector in Lesotho,” Steyn said.
“As part of our expansion and development strategy, SBV established a multibank cash centre operation in Maseru in November 2014. SBV finalised the acquisition of the leading security company in Lesotho, making us one of the major employers in Lesotho.”

Steyn continued: “SBV’s corporate social responsibility policy extends beyond the allocation of funds towards sponsorships. Our plan is to make a continued positive contribution to the lives of our stakeholders through the implementation of a holistic corporate social responsibility philosophy cognisant of people, governance, economic growth, the community and the environment.”
Speaking on behalf of Likhopo, Qamako Mahao said the club has enjoyed a “great relationship with SBV” and thanked the company for opening its doors to Likhopo, listening to them and trusting the team with its money.

“I have never seen an outstanding sponsor like SBV, they respect our team and they also listen to our pleas,” Mahao said.
“The relationship between SBV and Likhopo is better than before,” he added.

“Even though we do not have good management of teams in the country (in general), SBV trust us with their funds. I want SBV to know that they are sponsoring the whole country because most of our players are playing for (Lesotho’s) national teams. We are looking forward to dominating the national Under-20 (side).”

Nkheli Liphoto

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