The party continues at Matlama

The party continues at Matlama

MASERU -The party continues for Matlama after their historic league title triumph last month.
After waiting 10 years to claim Lesotho’s biggest football crown, ‘Tse Putsoa’ finally erased the pain two weeks ago when they won the Econet Premier League.
In the process Matlama also ended Bantu’s two-year reign as champions, sparking wild celebrations all around Maseru.
It was Matlama’s 10th league title success, the most in local football, and the festivities continued last Friday when the club’s main sponsor, Alliance Insurance, celebrated the team’s success and reaffirmed its support to the club at the company’s headquarters in Maseru.

The occasion also happened to mark the 10-year anniversary of the relationship between Matlama and Alliance.
It all started in 2009 when Alliance started by helping supply kit to Matlama and the partnership has grown steadily in the decade since.
Alliance financial director, Mohapinyane Taole, said the company is delighted with the success of the relationship which is proving beneficial to both sides.
According to some sources, Matlama receives close to M100 000 per month from the deal.
This has been helpful to ‘Tse Putsoa’ on and off the field.

In a sporting sense, Matlama have been able to retain the core of their team for the past four years and, before the start of this past season, ‘Tse Putsoa’ were able to afford new pieces such as Bushy Moletsane which finally helped Matlama reach the mountain-top and grab the league crown.
When it comes to Alliance, its brand name and recognition have also been helped by being associated with Lesotho’s most successful club.
“The project with ‘Tse Putsoa’ started in 2009 with Alliance arranging (Matlama) replica jerseys,” Taole said.
“Gone are the days when you will see Matlama fans roaming around with jerseys of overseas clubs, when you saw a Letlama wearing Arsenal or (Orlando) Pirates’ shirts.”
“In 2009 Matlama decided it is not right and they changed,” he added.

“Since then you will see Matlama fans with their team’s jerseys. We believe ‘Tse Putsoa’ has stood the test of time and survived all sorts of turbulences since (the club was formed) 87 years ago. There are a few teams locally and abroad whom the same can be said about them.”
As in any relationship, there have been ups and downs during the past 10 years.
Three years ago Matlama suffered heartbreak when they came within a whisker of winning the league title only to fall by a point to Lioli on the final day of the season.
Taole said Alliance is pleased the championship is finally back with Matlama and can be shown off at the company’s offices.
“The last title (for Matlama) was in 2010, in the last 10 years Alliance Insurance Company was denied the opportunity to display the premier trophy in their cabinet; that is a very important thing that you have to note.

“We couldn’t display this lovely trophy in our trophy cabinet and it was an issue which we sort of highlighted at Alliance Insurance,” Taole said.
Alliance is the main sponsor of three Econet Premier League clubs – Matlama, Lesotho Correctional Service (LCS) and Lioli.
During the past decade, LCS have captured two league titles (2011 and 2012) and Lioli have claimed three (2013, 2015 and 2016).
Finally, it is Matlama’s turn.

“To our greatest happiness normality was restored today where ‘Tse Putsoa’ pitched up and brought the joy and the trophy to Alliance’s trophy cabinet,” Taole said.
“We would like to take this opportunity to thank ‘Tse Putsoa’ for their courage, hard work, perseverance and listening to our call to those three teams that we sponsor which was that they should get back the trophy,” he said.
“Matlama did that and today we are here to witness that the joy and pride of Alliance has been restored. We are happy to see the trophy back in our cabinet.”

Tlalane Phahla

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