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Hard work pays off for Maseru street vendor

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MASERU – SELINA Ramalohlanye turned from being a qualified accounts clerk with a local firm to a street vendor and life has never been better.
More than a decade later, she has received an award for being the best in her field. Street vending is a job looked down upon by many people but for Ramalohlanye, it has opened her to a world of comfort.
As a street vendor, the only recognition Selina Ramalohlanye has become used to is being identified as inferior.

It therefore was a special moment last week when the 50-year-old was recognised an important player in the country’s economy after winning an award in a sector often ridiculed by many.
Ramalohlanye, who has been a street vendor for 14 years, took the best female award in the Finite Awards in the street vending industry.
The awards ceremony was held in Maseru last Saturday as the Women Month wrapped up.

Ramalohlanye says she started her business in 2005 as a part-time job while she was still working at a local company as an accounts clerk.
She says she studied Book-keeping at Masianokeng Commercial in 1986 to 1987.
The enthusiastic businesswoman hawks bread, fish, pork trotters, boiled maize and chicken feet and heads.
Ramalohlanye says she started the business after giving birth to her child in 2005 and at that time she was selling some fat cakes and fish during her spare time.

She says she was given some hours to look after her baby but she used part of that time to fish around for opportunities.
She says back in 2010, she resigned from the company because the salary she earned could not sustain her family.
At that time, her child had already enrolled for crèche.
“The money I generated through my part time business was even better than my salary,” she says.

“So I told myself that I could generate more if I could dedicate all my time to my new business.”
Ramalohlanye says she informed her boss of her plan to leave the company to start her own business because she was not earning enough.
She says her business became successful and paying bills was no longer a problem.

“I managed to pay household expenses and school fees,” she says.
Before starting the business, she says she could not afford to buy some luxurious house items such as furniture since she was only earning M1 200 per month. All that changed when she took to street vending.
“I managed to buy some house furniture such as sofas and other luxurious items,” she says.

Ramalohlanye says business used to thrive but has become tough due to increased competition as more people take to street vending.
She says her customers are also struggling to survive because there is no money.
In light of the intense competition, she says she resolved to work in the afternoons when her competitors are tired.
She says she has enjoyed a fortune tenfold after devising and implementing this strategy.

But Ramalohlanye says she has lost some of her clients who used to buy their lunch from her.
She says this is the third year that her business is struggling to survive due to a tough operating environment.
Now she has cut the quantity of food parcels she used to prepare for sale.
“When the business was doing well, I used to cook five packages of heads and feet, two 21 litres sized-pots which make 12 maqebekoane,” Ramalohlanye says.

Nowadays she is only preparing two packages of heads and feet and one pot of bread to avoid incurring losses.
She says she used to make up to M200 profit daily. These days, she at times goes home with as little as M30 profit.
Ramalohlanye says most customers are still loyal to her business, even the ones she no longer delivers food to.

To sustain her business, she says she is now focusing on people who are self-employed who can buy food at any time of the day.
Fluctuating food prices are putting a strain on her business though.
“When the prices of food rise, it is not easy to increase our prices immediately because this price fluctuation will hamper our businesses badly,” she says.

Ramalohlanye says she still has huge dreams about her business because “these problems we are facing now do not last forever”.
She says she lives in a rented room but she wants to build her own house.
“I also want to offer jobs to other people who will be assisting me,” she says.
A stickler for quality, she enjoys the unwavering support of her clients.
“My customers like my food because I do not compromise on quality and neatness even if I have to use expensive, good looking bowls,” Ramalohlanye says.

For her, the customer is king.
“Being humble and respectful to customers has been the secret for my success, Ramalohlanye says.
Winning the award has boosted her confidence as a street vendor and she has no intention of quitting.
To those struggling to make it as street vendors, Ramalohlanye has simple advice.
“If you start by loving what you are doing its easier to convince other people to love your work too,” Ramalohlanye says.

Refiloe Mpobole

 

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Jobs galore for Lesotho

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94 000 jobs.

That is what the Millennium Challenge Account (MCA-Lesotho) will create in the next 10 years, according to Prime Minister Sam Matekane.

The MCA-Lesotho was created by the Lesotho parliament last year after the United States’ Millennium Challenge Corporation (MCC) found Lesotho eligible to receive development funds.

The MCC gives development grants to poor countries that respects democratic principles and human rights.

The MCC has unlocked a staggering US$322 million (over M5 billion) to the government of Lesotho after the country enacted three laws the protect people’s basic rights this week.

Matekane advised youths to visit MCA-Lesotho offices to understand how best they can benefit from the fund and the projects that will be financed.

The MCC’s investments are aimed at increasing the availability of water for household and industrial use, enhance watershed management and conservation methods, rehabilitate health infrastructure and strengthen health systems, and remove barriers to private investment.

The MCA-Lesotho’s Health and Horticulture Compact seeks to assist the country in unlocking equitable and sustainable economic growth in partnership with the private sector by addressing key constraints to growth.

Matekane said the job creation potential of the horticulture project alone is estimated at 4 000 jobs.

This excludes indirect jobs that will be created through packaging supplies, logistics, cold chain activities as well as the processing of the output.

“Let us all be ready and ensure we spend all the funding that is available,” Matekane said.

He said the money is going to be invested in agriculture, trade and industry, value chains, infrastructure development, tourism and creative sectors.

“The Compact has come at a critical time when the country is in dire need of financial injections to revive the economy,” he said.

“This second Compact forms the core of Lesotho’s private sector-led economic growth, recovery and job creation agenda.”

He said the MCA staff should work diligently, to implement this Compact.

“There are several Basotho businesses out there that are eager to seize the opportunities that the Compact brings,” Matekane said.

“Serve them with integrity, accountability and dedication.”

Matekane said the government has established the Cabinet Sub-Committee on the Compact which is under the leadership of Deputy Prime Minister Nthomeng Majara.

The sub-committee is mandated to ensure that the government provides overall oversight, strategic direction and support for successful implementation of the Compact.

He said he expects the MCA-Lesotho to ensure the full implementation of the project within the next five years.

“Our economy needs this capital injection to boost productivity and job creation,” Matekane said.

Matekane said the government had to enact three pieces of legislation which were necessary to support the investments that the MCC is making.

The enacted laws are the Labour Code Amendment Bill, the Administration of Estates and Inheritance Bill and the Occupational Safety and Health Bill.

Majara Molupe

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Bank spearheads career expo

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Standard Lesotho Bank will tomorrow host a career expo at the ’Manthabiseng Convention Centre for high school students who will sit for their final exams this year.
The 14th Annual Standard Lesotho Bank Career Expo was launched in Mokhotlong on Monday where the Lesotho Highlands Development Authority (LHDA) welcomed students in areas around the Polihali Dam construction site.

On Tuesday the expo was at the Butha-Buthe Community High School, yesterday it was at Assumption High School in Teya-Teyaneng while today it is in Quthing at Holy Trinity High School.

The five-day nationwide event is dedicated to connecting ambitious Basotho youths with exciting career opportunities.

Standard Lesotho Bank says it’s career expo “is a cornerstone of the bank’s commitment to empowering Basotho youth and shaping the future of Lesotho’s workforce”.

The 2024 edition of the event is the 14th where the bank is now the headline sponsor of this important expo that reaches about over 10 000 students countrywide.

The expo promises to be an even better offering where over 35 institutions of higher learning from Lesotho and South Africa as well as professional bodies will explain different career options to Basotho students.

Standard Lesotho Bank communications manager, Manyathela Kheleli, said students in Mokhotlong did not only learn about different engineering disciplines but got to appreciate engineering in action at Polihali.

He said it was a lifetime experience for students from Mokhotlong, “thanks to the collaboration with LHDA, who are fully responsible for the Polihali leg of the event”.

There were also motivational speakers from different professions in the bank and other selected institutions.

Key influencers in the football fraternity, former Likuena captain and now Corporate Responsibility Manager at Letšeng Diamonds, Tšepo Hlojeng, and former Orlando Pirates dribbling wizard, Steve Lekoelea, are among the influencers that have been invited to address the students.

The event is a sponsorship initiative under Personal and Private Banking that is open to all youths, communities, and individuals, where the bank intends to use this event to drive the new Youth or student Customer Value Proposition and attract high school students to open accounts ahead of their enrolment into tertiary institutions.

The objective of this sponsorship is to first create an environment where future leaders of Lesotho will be nurtured and informed of top career choices that demonstrate various skills requirements for the growth of Lesotho’s economy.

Secondly, the career expo is a clear demonstration of the bank’s intention to put youths at the centre of its initiatives.

This position is shown by the bank’s initiative to not only develop special products for youths, such as the Youth Account but also through several initiatives that promote youth empowerment. These include the bursary scheme and the Bacha Entrepreneurship Project.

“We are more than a bank for our youths, but a good corporate citizen and a partner for the education for Basotho,” Kheleli said.

“We believe that as we grow our youths, they will become assets to this country and by extension, develop into a feeder market for our banking products when they enter the job market,” he said.

The bank has invested M150 000 towards sponsorship of the annual Career Expo.

Staff Reporter

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Ministry launches fresh industrialisation drive

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A new policy to drive industrialisation in Lesotho was launched in Maseru this week.
The Lesotho National Industrialisation Policy 2024–2028 is being spearheaded by the Ministry of Trade.

The ministry says the policy seeks to accelerate economic diversification in the industrial base, enhance productivity and productive capacity for industrialisation and advance domestic and regional value chains for industrialisation.

It also seeks to promote and develop industrial clustering, promote inclusive industrialisation, support entrepreneurship development and strengthen business linkages.
The new policy will also seek to enhance energy efficiency and sustainability, promoting technology adoption and innovation, services-based industrialisation, and stimulating agro-based industrialisation.

This is not the first time Lesotho has launched an industrialisation policy. Previous policies have all failed.

The first attempt was the 2015–2017 industrial policy, whose aim was to accelerate the industrialisation agenda and address key challenges facing the country.

The second one was the 2018–2023 policy, which after its unsuccessful execution during the three years of implementation, the government extended it to the National Strategic Development Plan Strategic Focus (2023/24-2027/28).

The new industrial policy’s target is set to activate implementation on innovation to enhance the efficiency and competitiveness of domestic industries, create decent jobs and improve the welfare of Basotho.

Thabo Moleko, the Ministry of Trade Principal Secretary, said the implementation of the new policy is set to deepen economic growth, promote industrialisation and enhance competitiveness.

“The plan includes greater investment in industrial development with the intention to create employment and incomes while building on maintaining the existing industrial trade,” Moleko said.

Mamello Nchake, a consultant for the United Nations Economic Commission of Africa (UNECA), said the development goals of the industrial policy are set to ensure an achievable inclusiveness and equitable growth as they aim to create sector-led quality jobs for Basotho.

Nchake said the goals are meant to “develop and maintain enabled infrastructure that is critical to the private sectors and also to promote gender equality, environmental and climate risk management”.

“Moreover, the policy (will seek to) harness the collaboration with private sector firms to address common challenges and promote industrialisation,” she said.

The workshop discussed constraints that hindered the implementation of the 2018 – 2023 policy that undermined investment and trade opportunities.

The constraints include access to land for investment, inadequate provision of infrastructure, an outdated and a lack of appropriate regulatory environment, low productive capacity, market size and topological constraints, unstable macroeconomic environment, external factors, and over-dependency of trade preferences.

To address the strategic objectives, the previous industrial policies had proposed tax incentives for industrial development, trade policy and regional integration as the main vehicle for industrialisation and structural transformation.

They had also proposed mechanisms for policy coordination and implementation, institutional alignment and linkages.

However, several key challenges were identified in the implementation of the 2015-2017 industrial policy.

They included limited financial and investment capacity to effectively implement the industrial policy actions.

“Financing instruments are not aligned with the level of development needs of the private sector,” stakeholders heard at the workshop.

They also heard that there is “persistent dependency on few industries that poses risks in the face of global economic uncertainties and ever-changing consumer preferences”.
Another identified problem is limited investment climate that makes it costly for foreign firms to invest in Lesotho.

It was also observed that a shortage of specialised education and skills crucial for growth of industries impact the ability of firms to adopt advanced technologies and improve productivity and the productive capacity.

Stakeholders also heard that there is limited global competitiveness and access to global markets.

Lesotho’s industries, they heard, particularly textiles and garments, face competition from other low-cost manufacturing countries.

The country is also spooked by poor coordination between the implementing agencies due to a lack of a clear implementation framework.

Khahliso ’Molaoa

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