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Motoho: the humble drink making waves




MASERU – Mabele lumela! (greetings to sorghum!) That’s what Basotho often say before taking the first sip of sorghum beer.
In rural areas, where six in every ten Basotho live, it is usually served in a gourd (mohope), a hollowed out cup made from a calabash or gourd vine.

For centuries Basotho have imbibed drinks made from sorghum: Motoho (non-alcoholic) and Letsina (the intoxicating one).
When Basotho talked of refreshments they had those two drinks in mind.

Letsina was brewed for ritual and recreational purposes. In the beginning it was rarely sold, just a drink for friends to while away time.
With the passage of time though, Letsina money came into the picture. Still there wasn’t much to pay, just a few pennies as token to the brewer.

Today Letsina remains somewhat a semi-commercial beer brewed in the backyards and illegally sold in shebeens in town but openly traded in the rural areas.

It has however locally never made it to the shop shelves.
Of course that probably is because there is already the famous Chibuku, brewed by SAB Miller and its subsidiaries in Africa.
Yet despite being popular in Botswana, Zimbabwe and Zambia, Chibuku has never really managed to gain currency in Lesotho.
Blame that on Letsina which has kept Chibuku out of the Lesotho market without even having a presence on the shelves.

Motoho however remained largely a home drink. You don’t walk to the next village to buy a cup of motoho. But in recent times some have tried to make motoho succeed where Letsina failed: bottling and selling it in shops.
’Mapaballo Kolobe, 68, is not the first Mosotho to brew motoho for business but she is one of the pioneers of bottling and supplying it in shops.

It’s not a fluke that Kolobe is well known as ’Mamotoho (Mother of Motoho).
Her Motoho oa ’Mankhonthe brand is on the shelves of many shops.
Interestingly, Motoho oa ’Mankhonthe is competing with Seqhaqhabola, a brand Kolobe started together with other women at a local support group.

The idea of selling motoho came after she joined a support group in Sea-Point, a Maseru City ghetto home to many shebeens that sell Letsina and other varieties of traditional brews.

She thought there was a way to get motoho to the people without following the shebeen model. So Seqhaqhabola was started by 14 women whose main motivation was not profit but to raise just enough to help the sick, pay medical bills and hold village meetings to talk about a healthy lifestyle.

“I just thought I like the idea because I knew how to make it and I’m the one who came with this idea,” Kolobe says.
“But as time went by, we did not agree on some issues with my group mates so I quit.”
“I still remember clearly that it was on February 1, 2006.”

“I started this business with my family only. My husband and my son helped a lot. In the beginning we were just using size 14 pots and pour the porridge in some three basins.” Kolobe says within a few months she hired two women to brew motoho while her husband and son packaged and delivered to shops.

She says at first she asked her friend who owns a coffee shop to include her motoho on the menu and within a short time the friend came back saying customers wanted more. “That meant I had to increase my production,” she says.
She stopped using a traditional grinding stone to make the flour after the friend told her that she had to supply much more than she had anticipated.

She made a special arrangement with a local milling company to make the flour.
Kolobe’s Motoho oa ’Mankhonthe now has 14 permanent employees.
“I cannot even be able to count the number of customers I have, every day in the morning countless number of people come and buy my stock,” she says.

“My business has grown so, much that out of it I can pay 14 people and I’m very happy for that because this reduces poverty and helps the poor,”

Kolobe says most of the workers are young men. One of the workers is an orphaned boy who is taking care of his siblings.
“Challenges are forever going along with business, so I’m ready to face challenges that my business will have,” Kolobe says.
She says one of the challenges is that there is no factory making bottles in the country and therefore she has to import bottles from South Africa at a great cost.

She also says although she grows sorghum in the country she still has to import some from South Africa.

Thooe Ramolibeli

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Why invest for the future



AN investment plan forms a critical pillar of a financial plan, says Tokiso Nthebe, a local author and financial services adviser.

Nthebe, the founder of TKO Financial Wellness and Advisory, says when people invest, they can use their money to buy assets that will increase in value over the long term.
He says these assets can help them build wealth.

“When you invest, your money starts to work for you by providing returns that will beat inflation,’’ Nthebe says.

Nthebe says there is a huge difference between saving and investing.

He says investing requires that you take some level of risk in exchange for an expected return or growth.

Nthebe says Basotho should consider many factors before they decide to start investing.

“It is important to have a clear strategy that guides your investment decisions and to work with qualified professionals,” he says.

Nthebe says one should consider their growth mind-set, investment goals, and their risk tolerance.

In addition, one should consider what kind of growth or return they expect.

He says one should find out whether the institution they invest in is licensed or regulated and how long one should invest.

Nthebe says one should further consider what risks are associated with the investment option and whether there are any associated costs.

He says it is also important to remember that investments take time.

“There are no short cuts to building wealth. Do not fall prey to get-rich-quick schemes,” he says.

Moreover, Nthebe says the investment landscape comprises commercial banks, asset management companies, and insurance companies.

He says each provides different financial products and services.

Nthebe says the Central Bank of Lesotho (CBL) also offers investment solutions such as treasury bills and treasury bonds that Basotho can consider.

Depending on your investment goals, he says financial service providers have a wide range of investment solutions to choose from that cater for short, medium, and long-term goals.

“I encourage Basotho to do thorough research and seek professional advice before making financial decisions,” he says.

Vince Shorb, the United States National Financial Educators Council CEO, writes that “many of the financial problems people face today started when they were young and making their first financial decisions”.

Shorb further says taking on too much debt, not investing early, and failing to plan can take one decades to recover from such.

However, it takes financial literacy to make good decisions, he says.

Financial literacy has been perceived as a tool that gives you the opportunity to be confident and empowered to live the quality of life you have worked hard for.

Shorb says one of the wisest decisions one can make to prepare for the future is to invest.

Investment has been defined as the commitment of funds with a view to minimising risk and safeguarding capital while earning a return.

Refiloe Mpobole

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When Covid-19 hit and the government shut down all gatherings in April 2020, there seemed no way out for ICONICS (Pty) Ltd, a budding events management company based in Leribe district.

They had two options: shut down or innovate to keep the business going.
They chose the latter.

Three years down the line, ICONICS (Pty) Ltd has completely transformed itself from an events management and public relations company into a manufacturing company that is now the envy of Lesotho.
“The closing of events translated into the closing of our business,” Rapitso Mosebetsi, one of the co-founders of ICONICS (Pty) Ltd told thepost this week.
Mosebetsi established ICONICS in partnership with Tumo Mahapa.

Faced with collapse, Mosebetsi say they began buying Personal Protection Equipment (PPE) such as surgical gowns, disposal coveralls and safety apparel for resale.
Eventually they decided to manufacture the PPEs and safety clothing. That was the turning point.
But since the company was already down, Mosebetsi says diversification was a hard nut to crack.

“It became quite a long journey (for us),” he says. “We had to come up with something new for the industry.”
He says they had to overcome stiff competition from giant companies and come up with something unique that would set them apart.
“That was how thermal heating apparel was born,” he says.

“We are the first company to produce thermal heating apparel,” he says.
The company manufactures thermal clothing, which is electric clothing, using power banks of five voltages.
“The voltage is so low to electrocute a person,” he says.
The clothing also has a power button to turn it on and off.

Mosebetsi says the thermal heating apparel is on corporate clothing as well as high-visibility clothing.
Mosebetsi says they started the journey with the support of several organisations, such as the Lesotho National Development Corporation (LNDC) and the Basotho Enterprises Development Corporation (BEDCO), to build their capacity.
Mosebetsi says they also got mentorship support from organisations such as the Global Entrepreneurship Network.
The results of years of hard work are now all out for everyone to see.

In 2022, ICONICS won the M100 000 Business Plan Competition hosted by BEDCO.
This grant enabled them to acquire land and buy five more industrial machines.
This did not only enable the company to increase their production to 100 worksuits a week, but it further created permanent jobs for five people as well as three temporary workers.

Last year, the company took part in the Exporter of the Year event hosted by the LNDC in partnership with the Lesotho Post Bank and the United States Agency for International Development (USAID).

Mosebetsi says they won the award for Lesotho’s most innovative and versatile exporter.
He says this did not only put them in the spotlight, but it further encouraged them to do more.
ICONICS was announced as the best exporter of the year at an event hosted by the LNDC earlier this month.
Mosebetsi says this made them proud, as the award is aligned with their vision.

The award further gives the company an opportunity to participate in the regional competition.
He says this opportunity will further give the company a competitive edge in terms of production locally and globally.
“It will be an honour if we can win the regional competition,” he says.

In terms of markets, Mosebetsi says the company has had the opportunity to list their products in the African Trade Market since 2020 with the support of USAID.
This is an e-commerce platform that opens up the market for African countries to list their products.
Mosebetsi says the company did not only get publicity, but the client database also increased.
He says they moved from supplying individuals only to big companies, different organisations, and different government departments such as those involved in mining and health.

Considering the decline of the Lesotho textile industry, Mosebetsi says their secret to success has been their being innovative.
“Our sustainability is matched with innovation,” he says.
Mosebetsi says it also requires patience coupled with lots of investment in terms of time.
“Rome was not built in one day,” he says.

He says working as a team also plays a critical role.
Despite their achievements, Mosebetsi says the market for innovative industries is one of the hardest nuts to crack.
He says the company is in the process of not only making their products known but also educating people about their safety.
Mosebetsi says the other challenge is the decline of the South African Rand as compared to the US Dollar.

He says some of their materials are sourced from China.
Therefore, it is more expensive to buy such materials.
ICONICS is not only seeking to make their brand well known globally, but Mosebetsi says they are also seeking to create more jobs for our youths.

Own Correspondent

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LetsGo and Win!



LETSHEGO Financial Service has launched the LetsGo and Win loan consolidation campaign where customers win weekly and monthly cash prizes of up to M150 000.
The campaign, which was launched yesterday, will end on November 8.
The LetsGo and Win campaign rewards customers for consolidating their loans.
It is aligned with Letshego Lesotho’s version to offer competitive products that cater for the evolving needs of its customers.

The financial services company operates in Lesotho, Botswana, ESwatini, and Zambia.
The Marketing Manager and Business Partner, Tšotetsi Seema, said Letshego Lesotho is committed to delivering increasing value and options to customers.
Seema said this programme is a testament to that commitment.

“The campaign invites customers to consolidate their loans into one low and easy repayment with reduced rates and they stand to win weekly and monthly prizes,” Seema said.

“The weekly cash prizes will be won by lucky customers randomly selected and notified through Letshego Radio shows,” he said.

Additionally, he said two lucky customers will be randomly selected each month and given a chance to spin the wheel of fortune with a chance to receive a maximum of M20 000 each.

“The loans consolidation campaign makes it easier for customers to choose Letshego Lesotho as their preferred financial services partner.”

He said this innovative campaign aims to help individuals streamline their debt payment while benefiting from reduced interest rates.

“Debt consolidation can help customers get a lower monthly payment, pay off their debt sooner, increase their credit score and simplify their life.”

Letshego Lesotho’s Head of Sales, Distribution and Marketing, Motebang Moeketsi, said managing multiple loans can often be overwhelming with varying interest loans due dates and terms.

“The campaign addresses this challenge by combining multiple loans into a single, easy to manage repayment plan,” Moeketsi said.

He added that this simplification not only eases the financial burden on borrowers but also potentially leads to significant savings over time.
Moreover the new consolidation campaign invites customers to take advantage of their best-in-class financial services provided through Letshego Lesotho branch network and digital platforms.

“Letshego Lesotho is committed to increasing financial inclusion through its efforts to serve underbanked communities, promoting financial literacy and delivering positive social impacts for its customers and communities.”

Alice Samuel

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