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The self-made entrepreneur



MASERU – WHEN Maine Maine was forced to drop out of university due to lack of fees, he was dejected but not defeated.
Today, the 27-year-old moves in the circles of Lesotho’s business leaders – a sign of how determination to succeed paid off for a man who grew up in poverty and at one time seemed destined for perpetual paucity.
Maine, from Leribe district, has grown from being a tuck-shop owner to becoming the boss of one of the most identifiable supermarkets in Maseru.
Maine is the Chief Executive Officer and the brains behind the rapidly growing Enrich Store, a company wholly owned by Basotho and its shelves are stocked with Basotho produce.

The second born in a family of four siblings, Maine was raised by a single parent. He explains that he has been working hard so that his dreams can come into existence since high school.
His mother was working as a housemaid. Since the age gap between him and his siblings is narrow, there was a time where they were all in high school.
“She had to pay all our fees, and then also look for money to pay for food and other living expenses. It was hard to survive,” Maine said.
Maine says he would work hard to obtain good grades when he was at Hlotse High School in hopes that a good education could help pull his family out of poverty.

“My dream was to be an engineer like the other hard workers who graduated from the school,” he told thepost.
In 2012, after passing his Form E, he applied to the National University of Lesotho (NUL) where he enrolled in the BSc General programme in 2013.
“My wish was to further my studies at Wits University in South Africa so I had to at least complete the first year of studies at the NUL or at least go to Machabeng for a bridging programme,” he said.
Maine said he was admitted at Wits University in 2014, and he officially withdrew from NUL.

“Since I was not born with a silver spoon in my mouth, I had to save throughout the whole of the 2013/2014 academic year so that I could be able to go to Wits University,” he recalled.
Normally, students who were moving from Lesotho’s universities had to pay at least 50 percent of their loan to the National Manpower Development Secretariat (NMDS) and they were allowed to pay it in installments.
However, in 2014, he said they were expected to pay the 50 percent at one go.

“I took all my savings to pay the NMDS. However, the money was not enough. I had to pay for medical aid costing M4 000,” Maine said, adding that he was given a month to raise the money.
He said he started knocking on many doors asking for financial assistance and only managed to get M2 000 from his high school teacher.
He said when the deadline passed, authorities gave him a grace period but he still failed to raise that outstanding M2 000.

Maine said it was too late for registration when he eventually raised the money so his dream fell by the wayside.
“However, I still believed that I could still go to the university the following year so I went home to do some business so that I could raise the money for the following year,” said Maine, who needed about M10 000 to enroll for the upcoming academic year.
“I started with a tuck-shop where I was selling airtime, M-Pesa and accessories.”

His tuck-shop was generating about M70 profit a day.
Instead of saving the profits, Maine said he went on investing his money to open other tuck-shops until he had four of them in different places.
“I believe in investing more than saving,” he said.
He adds he was generating a profit of about M360 a day.
Maine said to widen his financial base, he started teaching high school students privately in the evenings and during weekends, helping them with different subjects, especially Mathematics.
He said he had about 250 students and each was paying M25 per month.

“I was making about M6 000 per month.”
He also compiled all the question papers and their answers to come up with a consolidated compilation.
The compilation was so much in demand that he went further to compile one for Mathematics in BSc together with his former classmates.
Maine said looking at the money he was generating, “I decided not to go to school anymore the following year and the love for business gradually grew”.

He said, with the little he had, he would buy data so that he could research more on how to make money.
He said he would research big companies, then conduct deeper research focusing on how they generate their profits and their contribution to the economy.
He said he then found out that the retail sector had the potential to stir up the economy.
“That is where the idea of Enrich was born,” he said.
Maine said he found that most of the big companies are not owned by individuals but by a wide range of shareholders.

He then established Enrich.
“It takes time to single-handedly raise the huge capital but if we come together, we will not only be able to raise the huge capital within a very short period of time but also broaden the ideas and skills to establish stable businesses,” he said.
Maine said their main objective of establishing the company was to contribute to economic growth through the creation of jobs and support local producers to market their products.

He said he realised that there are more creative producers in the country which are still struggling to market their items and ideas.
“If we are able to help them, we will not only be able to create jobs in the Enrich stores but for the local producers hence grow our economy,” he said.
Maine said after establishing the idea in 2019 together with one of his colleagues, Refuoe Monaheng who is the deputy CEO of Enrich, they then had to market the idea and look for investors.
He said around June 2019, they registered the company and continued with the marketing to raise more money.

“We then found a place to rent where we were asked to pay three months’ rent upfront, which was around M400 000. We used the money which we were raising to pay the rent, which was a risky move,” he said.
They ended up paying about M1 million in rentals and salaries before the operation could start, he said.
Maine said they continued marketing the business idea until they raised about M7 million before they could commence operations.
“The capital increased to this point because we had to pay the rent for about eight months before the operation could start,” he said.

Maine mentions that the business has now grown into a medium sized venture, with their outlets also operating butchery and bakery sections.
“We have created about 70 jobs so far and we have about more than 100 local suppliers working with us,” he said, noting that they are now supplying big businesses such as Stadium Food Court.
“The business is in a stable position now,” he said.
He said the team of shareholders includes experts in different fields, which makes the business more stable and reduces the expenses of sourcing expertise from outside when the need arises.

“This business has the potential to grow within a very short period of time since we are now generating profits,” he said.
However, Maine said it was not easy to sit down with each and every person for more than an hour to convince them to buy into the idea.
“Bearing in mind that most of the people we were trying to lure were the victims of forex scams, convincing them to be part of our idea was not an easy thing,” he said.
He said they plan to expand their business to other districts, including establishing a presence at high volume malls “within a very short space of time”.

Maine said Basotho should learn how to work in collaboration instead of opening small businesses individually.
He also urged people earning low salaries and the unemployed to pool their resources and buy shares in local companies.
“I have realised that shares are mostly bought by people who already have money and this is increasing inequality. People should invest the little they have so that they can earn more,” he said.
“Even the Bible says the person who has nothing, even the little that he has will be taken away from him,” he said.

Refiloe Mpobole

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Short courses for ex-mineworkers



THE Lesotho Diamond Academy has introduced mining short courses, particularly to ex-mineworkers, to help them re-enter the mining sector.
The Essential Introductory Courses, which will run for two weeks, will start from June this year. The courses are meant particularly for people who worked in mines in South Africa.

The Academy’s CEO, Relebohile Molefe, unveiled the new courses during the graduation of 18 students last week, four of whom are now armed with Cutting and Polishing certificates while 14 graduated with Rough Diamond Evaluation certificates.

The new courses include the Essential Certificate in Diamond Grading and the Essential Certificate in Diamond Evaluation.

“The decision to offer these courses aligns with the Academy’s dedication to bridge the gap and ensure that individuals with valuable experience can seamlessly reintegrate into the diamond and jewelry industry,” Molefe said.

“By providing short courses, the academy does not only impart essential skills but also contributes to the sector’s growth by reactivating experienced individuals who had lost access to the industry due to no formal documents showing their experience in the industry,’’ she said.

During the graduation celebration, Molefe also unveiled a new sponsorship programme for various courses.

One outstanding student previously sponsored, who demonstrated exceptional proficiency in Rough Diamond Evaluation, was granted a fully funded bursary to further his studies into Advanced Certificate in Round Diamond Brilliantering.

In pursuit of its multifaceted objectives, one of which is to serve as a catalyst for employers in the diamond and jewelry sector to devise skills development strategies, the Academy is set to sponsor four additional students in the upcoming intake starting from February 15.

Two of these bursaries will afford a 30 percent discount on overall fees for two students progressing from Cutting and Polishing to advanced studies in Rough Diamond Evaluation.

Two will be fully funded bursaries to study for a Certificate in Diamond Cutting and Polishing.

Additionally, the institution will extend two fully funded bursaries to the public, fostering inclusivity and expanding opportunities.

The Academy says it plans to announce the search for two deserving Basotho individuals on its social media pages and website.

“Importantly, the bursary programme bears no age restrictions, reflecting a commitment to fairness and inclusiveness, ensuring that opportunities are accessible to all, irrespective of age,” it says in a statement.

The Academy says it seeks “to be a dynamic force in shaping the industry, not just within national borders, but also on regional and international platforms”.

“The emphasis on competitiveness within these markets underscores the institution’s commitment to producing graduates who are not only proficient but also globally competitive,” the statement reads.

“The recent graduation ceremony symbolises a milestone in the Academy’s journey. The success of its students is a testament to the quality of education and the foresight embedded in the curriculum.”

The Academy says its decision to sponsor further education for outstanding performers reflects a belief in nurturing talent and contributing to the continuous improvement of the diamond industry.

The Lesotho Diamond Academy was founded by the late Mpalipali Molefe, a prominent educator, diamond trader and an MP, who recognised the imperative to elevate professionalism in the diamond industry.

Staff Reporter

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Bank hands over uniforms to students



THE Lesotho Post Bank donated uniforms to students at Leqele High School worth a staggering M60 000 as part of its Back-To-School campaign.
The bank said it did this “to keep needy children in school and to promote their education”.

A teacher at the school, Tšepo Semethe, said the uniforms will likely motivate the students to work harder in their studies.

Semethe insisted on giving the bank the names of the students so that it could check their performance at the end of the year.

“At Leqele High School, we work very hard because what we want is excellence above all. To us, hard work pays,” he said.

The bank’s Chief Risk Officer, Molefi Khama, said they are getting old, they will soon retire and Lesotho Post Bank will be in the hands of these children.

He pleaded with the students to work harder.

“This is why we decided to come here to support the students in their education so that when coming to school, they should be confident,” Khama said.

“We are watching you and waiting on you,” he said.

The school’s head prefect, Tholoana Monatsi, said from now on, “no student will be identified by what they wear”.

“(Lesotho) Post Bank made us one and we thank them for that because what we wear cannot stand before our education. We indeed thank you and forever you will hold special places in our hearts,” she said.

A parent, ’Marorisang Latela, said they were very grateful for the gift from Lesotho Post Bank adding that they must also donate to other schools.

Minister of Trade, Mokethi Shelile, promised to go back to the school to discuss how the children could learn in comfortable surroundings.

Relebohile Tšepe


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Mamello School of Special Needs wins prize



MAMELLO School of Special Needs is the first-place winner of Standard Lesotho Bank’s Scaled-Up Pitching Den held at Maseru Avani on Tuesday.
The school has secured a grand prize for an all-expenses-paid trip to Kenya to participate as a finalist representing Lesotho at the Standard Bank Africa Awards.

The school, pioneered in 2020 during the early days of the Covid-19 pandemic through Zoom classes, deals with children who live with conditions such as autism, attachment disorders, Attention Deficit Hyperactivity Disorder (ADHD) dyslexia, Down syndrome and slow learners.

STKTM Solutions claimed the second-place spot, receiving a commendable M10 000, while Masia Farms secured third place and a M5 000 prize.

Pheello Masia of Masia Farms, thanked Standard Lesotho Bank for backing their vision and that of other Basotho entrepreneurs.

He acknowledged that the bank’s faith in their endeavours serves as a source of inspiration, propelling them to work harder and foster growth within the community.

The event, aimed at fortifying support and fostering regional integration for Basotho entrepreneurs across the African continent, showcased the bank’s commitment to driving the growth of Lesotho.

Malatola Phothane, Head of Enterprise Banking at Standard Lesotho Bank, set the tone in his welcoming remarks.

“As Standard Lesotho Bank, through business and commercial banking, we strive to turn possibilities into opportunities,” Phothane said.

“Lesotho is our home, and we drive her growth,” he said.

His words resonated with the bank’s dedication to nurturing local talent and fostering economic development.

Phothane acknowledged the eight finalists, commending them for their resilience and passion for their businesses.

He emphasised how each entrepreneur had stood their ground, displaying knowledge and unwavering commitment.

The recognition not only highlighted the achievements of the finalists but also underscored the bank’s role in recognising and uplifting the entrepreneurial spirit within the community.

Aliciah Motšoane, founder of Prestige Furnitures and Sentebale Gap Funeral Services, played a significant role at the event as a motivational speaker, sharing her entrepreneurial journey filled with challenges and triumphs.

She recounted her humble beginnings when she was selling bread in high school, leading to the establishment of Prestige Furnitures in 1998.

Despite facing a significant setback after her shop was burnt down during the riots and incurring a loss of M5 million, Motšoane never gave up.

She said business is always a demanding endeavour adding that it needs hard work and a unique mindset.

She urged entrepreneurs to embrace their roots, seek inspiration, and persevere through challenges.

The keynote speaker, the bank’s Head of Business and Commercial Clients, Keketso Makara, said the bank is committed to foster a thriving business environment, highlighting the pivotal role of youth collaboration across diverse economic sectors.

Makara said their mandate aims to empower youths in steering the private sector towards growth, contributing to economic diversification.

Makara urged the eight finalists to actively involve bankers in refining their proposals for maximum impact on economic stimulation and sustainable development.

The bank said the Scaled-Up Pitching Den not only served as a stage for entrepreneurs to present their ventures but also acted as a driving force for networking, collaboration, and collective empowerment.

Staff Reporter


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