Tears of joy at MMB party

Tears of joy at MMB party

Senate Sekotlo

MASERU – SETAMIRI Tlali, from Quthing in Mphaki, could hardly contain himself after he was handed the keys of a brand new Nissan NP 200 worth M490 000 by Maluti Mountain Brewery on Tuesday. Tlali was among the three top customers who drove away in the Nissan NP 200 vehicles that were given away by MMB.
Tlali, who was literally trembling with joy, said he will forever remain loyal to MMB.
“This business is a treasure left to me by my father, I never thought in my life that I would win a car just like that,” Tlali said.
“This car is going to serve a very important part in my business.”

More than 30 other customers were also given two to three pallets of beer each as a token of appreciation for being the top sellers.
The customers were selected from the south, north and central regions of Lesotho.
The prizes were given at a retail excellence function hosted by the MMB in Maseru on Tuesday.
This was the fourth time MMB has held the awards.
The company said the awards were meant to express appreciation to their customers who have been loyal over the years “because the success of the company depends entirely on retails”.

Those who were selected for the competition needed to meet stringent entry requirements such as maintaining the recommended retail prices, consistent stock availability, and cooler stocking and volume growth per year.
Gold finalists were customers who had achieved 86-100 percent compliance while silver finalists were 70-85 percent achievers.
Speaking at the celebration, the MMB Managing Director, Tom Mopati Mpedi, said the company is giving back to customers with the intention of motivating them to think about planning for the future.

“The celebration is not for big and regular customers only but every customer has a chance to win,” Mopeli said.
“It’s high time Basotho think of long-term preparation for the future rather than short term budgets,” he said.
“As the industry, we are leading by example, we are trying by all means to influence our customers to go beyond limits and improve our economy,” he said.
MMB marketing director, Mosiuoa Mapetla, said the celebration is not just a thank you activity but a Christmas gift that is meant to improve and leverage customers to obtain their target score in their businesses.

“The celebration is held every year around October but due to the 50th anniversary (of Lesotho’s Independence) the celebration was postponed to December,” he said.
One of the car winners, Pakiso Sefatsana from Butha-Buthe who owns Parks Public Bar, said he was speechless when asked how he felt.
“I started selling beer in 1998 but the business wasn’t licensed but later it was licensed though it did not run smoothly. I am still a hustler even now, I can’t stock without borrowing or hiring somebody’s car,” Sefatsana said.

“This is the fourth year since the brewery company began hosting this celebration. I did not win for all those years but this is my lucky year.
“My business is going to move to the next step of success so are lives of Basotho I have hired,” he said.
A Mosotho of Asian origin, Prakash Rana from Reunion Public Bar in Maseru, was the third person to win the car.
Rana thanked MMB for giving back to the community.

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