ROMA – FROM couches to coffee tables, table bowls to stools, what this company produces is beyond classy and elegant.
Visionary Infinite Sotho Décor and Landscaping (VISDL) is a youth-led company that produces furniture using animal hides and wood.
VISDL started its official operations in November 2019 specialising in indoor and outdoor décor.
You are probably wondering who the brains behind this elegant furniture are.
The company is owned and run by two young men, Teboho ’Molotsi and Lehlohonolo Ncube.
Both young men were born and raised in Sekamaneng, Berea.
Their product line is rather extensive, amounting to over 200 such as coffee tables, wall hangers, stools, bedside lamps, lounge decor, falling lamps stools etc.
Because of the large quantity of items and styles, it is not feasible to stock up all these, however, all items can be bought from the VISDL.
Now listen to ’Molotsi as he narrates story of how they do it:
“We get our horns and hides from people who slaughter animals. After getting the horns, we have to redefine, cut and work on hides and horns to get the desired shapes and textures (that is a family recipe). After all these, then we cut and design these horns and hides depending on what we want to produce.”
“Lehlohonolo is a guy I grew up with,” ’Molotsi says.
“Our friendship blossomed and it’s now a business partnership. Well, this is not what we went to school for, it’s just the creativity we are growing with.”
Looking at these beautiful products, you would not believe the two business partners are self-made artistes who do not have any formal educational background in this furniture industry.
Their skills come from hard work, dedication and lots of experience.
The idea was to promote and incorporate Sesotho culture through art.
Basotho have always been artistic, and that alone can be seen in the pottery and houses they built back in the days.
“Our culture as Basotho inspired us to do what we do, and we pride ourselves in our company’s mission: ‘everything local’.”
“Animal’ skins, leather, wood, animal horns are some of the few items we transform into beautiful artistic pieces that give life and a breath of fresh air to people’s homes,” he says.
“Our target market is people who want to have very fine furniture which incorporates newest models yet there is essence of some old-fashioned sense of fine wood.”
“In order words, we want to give art as we know it some retro.”
’Molotsi says one other thing is that they express themselves through their work “since art is a language meant to speak things that can’t be said”.
Without needing words, art can be the perfect way to express who you are to both yourself and others.
With unemployment being at its peak, the two friends started the company to reduce the current unemployment rate in Lesotho.
They realised with having a business there are a few perks: employing others and turning their hobby and talent into something profitable.
Despite the challenges or marketing and recognition, and lack of tools, they are not willing to compromise the quality of their products.
“Our mission is to provide affordable but high-quality products. We are committed to our excellent customer service, integrity and moral obligation to our community.”
If you want to switch up, spice things or you’re just beginning your journey of fine art collection, VISDL is here to serve you exactly that.
So, whether you are in a corporate, home office you do need one piece that will be the looker.
African art history has played a significant role in shaping the culture and history of the world.
The belief that Africa is the cradle of the history of mankind is virtually unshakeable.
Lesotho is experiencing an artistic renaissance driven by its millennial generation, specifically in visual arts.
Historically, the arts in general have been afforded some attention, mainly in the disciplines of music, dance, and literature, most of which remained static and lacking in innovation for a great many years.
Basotho have grown more exposed to technology and global trends in the past two decades.
This has come especially with the spread of internet access, which is translating into young Basotho boldly pursuing projects that present opportunities to mark the Kingdom in the Sky’s place on the world stage.
’Molotsi was a student at Lerotholi Polytechnic from 2015 till 2018 but he didn’t complete his studies.
He says he has plans of going back to school very soon to pick up where he left off.
Own Correspondent