Sports

Econet plots ‘football revolution’ in Lesotho

Published

7 years ago

April 20, 2018

Maseru-Econet Telecom Lesotho, the sponsors of Lesotho’s top-flight, are looking to bring further sweeping changes to the local game. Econet outlined their ambitious plans – which include improved administration and marketing – at an impromptu indaba held at Bambatha Tšita Sports Arena last Friday that came almost eight months to the day since the company became sponsors of the country’s elite league. It was in August 2017 when Econet stunningly took over as Premier League sponsors replacing their telecommunications rival Vodacom Lesotho with a game-changing three-year agreement worth M6 million – the biggest sponsorship deal in Lesotho sports history.

As part of the pact, Econet will shell out M2 million in each of the 2017/18, 2018/19 and 2019/20 campaigns and each season the league winners will take home M500 000 in prize money – double the previous jackpot. Other fresh features in the deal include monthly awards for players, coaches and match officials as part of what Econet called its intention to lay a good foundation for the growth of football by the end of its sponsorship. With the deal seven months in, the company has been able to take stock of its early returns and while the sponsorship has indeed energised the Premier League, things haven’t all been smooth sailing.

From delays in awarding the new monthly league awards to sporadic confusion over venues for games, there have been worrying glitches and the recent scandal involving Bantu using illegally registered players also hasn’t helped matters, especially given ‘A Matšo Matebele’ president Leuta Leuta is also chairman of the Premier League Management Committee (PLMC). These instances have given Econet sleepless nights and several company insiders involved with the Premier League sponsorship advised the project re-strategize in order to yield better operational systems. The discussions brought about last Friday’s meeting with the media in which Econet said it will look to have defined plans to usher in its promised growth of Lesotho football in line with the stipulated Premier League club licensing requirements for all teams.

Friday’s indaba was overseen by Econet’s Solly Mofoka who is the company’s spokesman on Premier League matters. Top of the list of the challenges he mentioned was a lack of finances for football clubs to run their daily affairs and a lack of proper administration in the game at all levels. Mofoka cited a need to create and develop strong brands within local football.

Breakdown of Econet’s yearly sponsorship of Premier League:

1. M1 445 000 to be awarded to clubs depending on their league position at the end of the season.

Winners: M500 000
2nd: M200 000
3rd: M120 000
4th: M100 000
5th: M75 000
6th: M70 000
7th: M65 000
8th: M60 000
9th: M55 000
10th: M50 000
11th: M45 000
12th: M40 000
13th: M35 000
14th: M30 000

2. M255 000 allocated for match officials. Money set aside to pay referees and assistant referees.

3. M200 000 to administration personnel who will look after the daily running of the league.

4. M100 000 for awards, monthly and end of the season awards.

Mofoka referenced a dire need for clubs to create “progressive sponsorship packages” in order to attract more sponsors and a necessity to better market the premier league. Econet has also been alarmed by the absence of properly kept club databases of supporters and followers a tool which would also help the company realise the return on investment it needs to see in three years’ time for its partnership with the Premier League to continue.

Despite the hurdles, however, Mofoka expressed confidence that with understanding the game’s different stakeholders would overcome all challenges and make football in Lesotho better. “We have a responsibility and debt that we owe to ourselves to make it happen for the greater good of Lesotho and our people,” Mofoka said.

“We”, he explained, includes “administrators, leaders, the supporters and the fans, the teams, the media, business community, government and everyone else within the community.”

He said the challenges need a collective response in terms of resources, administration, leadership, professional skills experience. So how is Econet going to ensure its sponsorship project yields the best possible results for Premier League clubs? Mofoka said Econet is going to mobilise for a collective support and team effort from all stakeholders to make the dream of football growth and development a reality. This process may include tweaks to the administration and structure of the league.

“We will also help football clubs to generate on-going income towards their administration needs through Econet products and services,” Mofoka said.

“We will also work towards grassroots development to ensure sustainability and perpetual growth by appealing to big teams like Matlama, for example, to adopt nearby primary schools teams to teach students the basics,” he said.

“We will help football clubs to collect, manage and grow an electronic database of their supporters and followers,” Mofoka added.

“We will also help them to communicate much more easily and effectively (and) then develop a communication mix that will give the (Econet Premier League) better exposure throughout the country and also outside of Lesotho. It must allow for two-way communication between the Econet Premier League and the greater football community in Lesotho,” he said.

These changes should be in effect by the start of the 2018/19 season. Part of Econet’s vision for next season is to develop road shows that will take the excitement of Premier League football to the people in all the ten districts of the country. Road shows are popular across the border in South Africa where big clubs such as Kaizer Chiefs and Orlando Pirates host events around the country before their respective games in an effort to attract and urge supporters to attend matches.

“We will work with Lesotho Football Association to organise and host a nationwide football dialogue (in order) to hear what the people have to say in terms of what they think can be done to bring about the very growth and development that we all desire in the game,” Mofoka said.

“Lastly, we will develop efficient operational systems that will underpin the sponsorship’s administration, awards, marketing and business development activities.”

Nkheli Liphoto

Sports

Ramakongoana off to World Athletics Championships

Published

3 days ago

January 13, 2025

The Post

MASERU

Lesotho Olympian Tebello Ramakongoana has booked a ticket to the 2025 World Athletics Championships after finishing second at the C&D Xiamen Marathon in China on Sunday.

Ramakongoana ran a brilliant race at the global event, and he finished in a Lesotho record time of 2:06:18 hours, just 12 seconds shy of first place.

Ethiopian Dawit Wolde secured title ahead of Ramakongoana in a time of 2:06:06.

Ramakongoana’s time has earned him automatic qualification to the World Championships set to be held in Tokyo in September this year and his performance in China took 1:40 minutes off the national record he set when he finished seventh at the 2024 Paris Olympic Games.

When speaking to local media, Ramakongoana’s American coach, James McKirdy, said the weather was warm but after 10 kilometres the sun appeared.

He said Ramakongoana ran a mostly strategic race with the focus to be amongst the front pack in the early stages of the race.

After 35km, the Olympian increased tempo and pushed the leading pack of 12 men that was a deciding point on who would make the podium.

From there the numbers in the leading group started to dwindle and with two kilometres to go, only four were in the running for podium places.

“(By) pushing hard, Tebello finished in 2:06:18 and earned 2nd place, both his time and his finishing position earned him the automatic standard for the upcoming World Championships in Tokyo later this year,” McKirdy said.

“The Xiamen Marathon is an out and back course with moderate hills along the coast of China.

“Tebello’s time was also under the former course record and now sits as the second fastest time ever run for the event,” he continued.

The athlete is currently abroad in the United States where he is based and training.

He was Lesotho’s standout performer at the 2024 Paris Olympic Games.

Ramakongoana finished fourth at the 2023 World Athletics Championships and he will hope to claim a medal at this year’s games scheduled to be held from September 13 to 21 in Tokyo, Japan.

Tlalane Phahla

Sports

Ramalefane request unsettles Matlama

Published

3 days ago

January 13, 2025

The Post

MASERU

Matlama’s season, brimming with potential and promise, now teeters on the brink of unnecessary distraction due to the off-pitch antics of goalkeeper Monaheng Ramalefane.

His request to be released from his contract after losing his starting position to Leluma Mofoka has sparked a debate about professionalism, teamwork, and respect for contracts in football on social media.

Ramalefane’s behaviour should be a reminder that football is a team sport, not a platform for individual egos.

It is the timing of his letter as well that leaves a sour taste, with Matlama sitting atop the Vodacom Premier League and preparing for a crucial game against Majantja.

It’s a moment when the club needs unity, not controversy.

Yet, Ramalefane’s actions could undermine the club’s campaign.

What makes this scenario even more remarkable is Ramalefane’s history.

He once was the young shot-stopper, benching senior goalkeepers to become Matlama’s number one.

Now, with Mofoka in the ascendancy, Ramalefane appears unable to cope with the same competition he once thrived in.

Instead of embracing the challenge, he has chosen to walk away, which raises questions about his mentality and commitment.

Such behaviour is disappointing, not just for Matlama but for the broader Lesotho football community.

Ramalefane has been on the national team radar, with many believing he had the potential to be Likuena’s number one.

However, his antics, including skipping national team duties in the past, suggest a worrying trend of indiscipline.

Talent alone is not enough; discipline and a strong work ethic are equally important, qualities that Ramalefane seems to be lacking.

Matlama’s management need to act decisively to prevent his discontent from spreading within the squad.

Allowing such behaviour to go unchecked could set a bad precedent.

However, I do think this is an opportunity for the goalkeeper to reflect.

Rather than seeking an easy exit, perhaps he should consider the impact of his actions on his teammates and the supporters.

It would be best for him to put his head down, work hard, and earn back his spot.

With the fans, who have supported Matlama through thick and thin, he is unlikely to have many sympathisers on his side.

I think the fans would respect and love a player who fights for his place rather than one who demands special treatment when things don’t go their way.

Ultimately, this situation is a test for Matlama as a club and Ramalefane’s maturity as a professional.

Tlalane Phahla

Sports

Double header at Bambata

Published

3 days ago

January 13, 2025

The Post

MASERU

The Vodacom Premier League resumes this weekend after the Christmas break, and football fans are gearing up for what should be an exciting second half of the season.

Five teams are in the race to claim the coveted premiership trophy and the exciting title chase has seen scores of football fans flock to the grounds this season.

What makes the league’s restart even more interesting is the open January transfer window, which adds another layer of excitement as enthusiasts follow along as clubs hustle to bolster their squads for the business end of the season.

On the field, the action gets underway on Saturday when the first double header of the New Year takes place at Bambatha Tšita Sports Arena.

The first encounter will see Bantu, who are currently third on the log standings, take on bottom side ACE Maseru.

Title-chasing Bantu have an opportunity to close the gap on leaders Matlama to just two points with a victory, and ‘A Matšo Matebele’ would still have a game in hand.

ACE Maseru, other the other, remain winless this season and are rooted to the bottom of the table with only three points from 12 games.

As things stand, the premiership debutants require a miraculous turnaround if they are to avoid a swift return to the second tier.

In the second game of the double header, defending champions Lioli will take on another relegation threatened outfit in 15th-placed Mzamane.

A win for the champions would bring them within a point of leaders Matlama.

Matlama, for their part, have a difficult away game against Majantja in Mohale’s Hoek on Sunday.

Majantja, 10th on the log with 14 points, are aiming to finish in the top eight.

For Matlama, the match is critical to maintaining their lead but they will need to dig deep to secure maximum points on the road.

Elsewhere, Lesotho Correctional Service (LCS) will take on Lesotho Mounted Police Service (LMPS) in a rivalry clash at Ratjomose Ground on Saturday.

The match is vital for both teams for different reasons.

Third-placed LMPS, currently level on points with Bantu, need a win to keep pace in the title race while 9th-placed LCS are desperate to kick-start what has been a disappointing campaign by their standards.

Lifofane and Linare’s encounter in Butha-Buthe is another game to lookout for.

Struggling Linare, who are languishing in 11th-place, will hope to gain some momentum against a Lifofane side that is riding high in sixth place.

The patience of Linare fans is wearing thin and a win is imperative for ‘Tse Tala’ to retain their supporters’ trust.

Weekend fixtures:

Saturday 11th January
Lioli vs Mzamane (Bambatha 16:30) (Live on FIFA+)
LCS vs LMPS (Ratjomose 16:00) (Live on FIFA+)
Bantu vs ACE Maseru (Bambatha 14:00)
Manonyane vs Machokha (Nyakosoba 16:00)
Sunday 12th January
Majantja vs Matlama (Mohale’s Hoek 16:00)
LDF vs Liphakoe (Ratjomose 16:00)
Lifofane vs Linare (Butha-Buthe 16:00)
Lijabatho vs LU FC (Morija 16:00)

Tlalane Phahla