Mamoth inks M100k deal with Likhopo

Mamoth inks M100k deal with Likhopo

MASERU – Mamoth Employee Benefits (MEB) and Likhopo have announced a one-year sponsorship deal worth M100 000.
The sponsorship consists of a new kit for the Econet Premier League club.
The fresh strip will mean new colours for ‘the red Army’ this season.

Instead of their traditional red and white, Likhopo will be playing in Mamoth’s magenta colour this campaign.
On unveiling the sponsorship on Wednesday, Mamoth said the sponsorship is performance-based and, if Likhopo perform well, the partnership will continue next season.
Mamoth said it was intrigued by Likhopo’s “amazing story” and how the team continues to make a difference in the lives of young Basotho men. Mamoth said it has something in common with Likhopo because the company is building local business and local talent for the success of Lesotho.

‘The Red Army’ has started the new Econet Premier League season slowly playing to successive draws against newly-promoted teams Lijabatho and Lifofane.
Likhopo will be looking to pick up their first victory of the season on Sunday when they meet Lesotho Defence Force (LDF).
Mamoth chief executive officer Teboho Makoetlane said the company identified Likhopo as the perfect partner to promote wellness, healthy living and physical activity.

Mamoth said a lot of businesses receive requests every day for different initiatives and it is not always possible to give to everyone.
However, when Likhopo approached Mamoth for sponsorship, the club’s pursuit and persistence motivated the company to look further into who Likhopo are and what they are about.
“One of the things that caught our attention is the story behind Likhopo, a team that started out of nowhere, literally. People that know the Likhopo brand know that at the time the team (was formed it) didn’t have anything, they were playing bare (with no kit),” Makoetlane said.

“We will be sponsoring Likhopo with M100 000 for this season,” he continued. “It includes new home and away gear and it will also touch on other administration expenses that the team needs.”
Makoetlane added: “We don’t just want to give the money; we want to be involved in the running of the team to make sure that the team experiences are enhanced. The idea with this sponsorship is to not end here. We would like to take this sponsorship to maybe three years but our targets are we would like to be in the top four (of the league) at the end of the season so that we can increase the money.”
Makoetlane said Mamoth has embarked on a transformation journey as a company.

“We are creating a high performance environment even for ourselves as the employees of Mamoth because businesses were started for profit and for a profit to be sustainable a business needs to create an environment of people who work hard so that when the year ends there is profit,” he said.
Likhopo president Queen Molatoli lauded the sponsorship and thanked Mamoth.
She said the sponsorship will thrive because of the players and their performance on the field.
Likhopo’s management, Molatoli said, will be there to help the players to reach the targets set for ‘the Red Army’ by their new business partners, Mamoth.

Tlalane Phahla

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