Sports

Naleli inks M2.4m deal with Bantu

Published

3 years ago

March 15, 2022

Naledi Funeral Planners and Bantu launched a landmark M2.4 million sponsorship of the Mafeteng giants this week.
The momentous deal is for three and a half years and marks the largest ever sponsorship of a sports club in Lesotho.

The launch was held on Tuesday at Botleng Guesthouse in Ha-Makhoathi and on top of the sizeable windfall the defending champions will be receiving, Naledi also announced a burial policy for Bantu and their fans from which the Mafeteng giants will earn a share of monthly profits from every policy paid.

Speaking at Tuesday’s launch, Naledi’s chief executive officer (CEO), Thabiso Madiba, said negotiations started some time ago and the relationship with Bantu finally became effective in December.

Tuesday was the official signing of the sponsorship and for the first six months of the deal Naledi will give Bantu M50 000 on a monthly basis before giving the club R60 000 every month for the next three years.

Naledi has only been operating in Lesotho for nine years and that they are able to commit such figures into football is nothing short of a miracle.

It is also testament to the meteoric growth the company has enjoyed.
When giving a background of the burial company and detailing how it started, Madiba became emotional and had to take a brief break before continuing his speech.

It does not come as a surprise that Madiba is spearheading a sponsorship of this magnitude given his entrenched history in local football, and his never-ending desire to bring change to the local game.
His journey started back in 2008.

At the time he was employed by Alliance Insurance and after realising the struggle league teams had with kits, he had an idea to approach Matlama and offered them a sponsored kit.
Alliance would buy Matlama a home and away kit to use all season and, in 2009, ‘Tse Putsoa’ became the first team in Lesotho to have two official kits for a season.

After Matlama, Alliance approached Lioli and then Lesotho Correctional Service (LCS) shortly afterwards and until today all three clubs still enjoy the benefits and a relationship with Alliance Insurance.

“I was a football player when I was at Alliance (and) I learned how things are done and what was different about Lesotho and other countries,” Madiba said.

“I realised it is only here that all teams didn’t have a sponsor, they had companies that were donating kits; one (player) would don Adidas, one (had) Puma, as long as the colour was yellow and black. Before every weekend, teams would decide which jersey they were going to use,” he said.

“I had a dream to change football in Lesotho, many did not think it would happen given the culture in football at the time. I went to Matlama to say, ‘let me give you kit sponsorship, have one for home and one for away (games).’

“They didn’t understand at the time because they had 10 different kits. Alliance supported and Matlama was the first team to wear two colours for the year,” Madiba explained.

When other companies realised Alliance was taking over the football scene they stepped in and Metropolitan Lesotho struck a relationship with Bantu in 2011.

Madiba said Naledi is a Basotho-owned company that started from the ground and it was not easy to be where they are now. He said Naledi are happy when people are living.
He said every Friday when their drivers are making deliveries, they are always happy when the deliveries are fewer because it means they are not losing money.

“If you sell insurance products you make money through premiums people pay, if there is death it’s a loss to us. In order to make money and grow, this company (wants to) sustain the welfare of Basotho and keep them healthy, and what more if we can invest in sports?” he said.

“We want to grow the Mafeteng community in every way through Naledi’s products and we asked Bantu to help us to use their name so that the Mafeteng community can look at us as one of their own,” Madiba said.

Bantu president John Leuta said they are happy to have Naledi on board and challenged his marketing team to help the company by showing the club’s supporters the importance of having Naledi in this journey.

“We are happy to have you, this partnership took time, we were looking at this to make it right for the Mafeteng community,” Leuta said.

“You see when two giants meet – Naledi’s brand that is growing fast, and Bantu’s brand. To show you how Bantu’s brand is growing, if it was a dollar, it would be down because of the draws we have had (in the league recently), given the noise (we have heard). I promise you that was the end of it.”

Sports

Ramakongoana off to World Athletics Championships

Published

4 days ago

January 13, 2025

The Post

MASERU

Lesotho Olympian Tebello Ramakongoana has booked a ticket to the 2025 World Athletics Championships after finishing second at the C&D Xiamen Marathon in China on Sunday.

Ramakongoana ran a brilliant race at the global event, and he finished in a Lesotho record time of 2:06:18 hours, just 12 seconds shy of first place.

Ethiopian Dawit Wolde secured title ahead of Ramakongoana in a time of 2:06:06.

Ramakongoana’s time has earned him automatic qualification to the World Championships set to be held in Tokyo in September this year and his performance in China took 1:40 minutes off the national record he set when he finished seventh at the 2024 Paris Olympic Games.

When speaking to local media, Ramakongoana’s American coach, James McKirdy, said the weather was warm but after 10 kilometres the sun appeared.

He said Ramakongoana ran a mostly strategic race with the focus to be amongst the front pack in the early stages of the race.

After 35km, the Olympian increased tempo and pushed the leading pack of 12 men that was a deciding point on who would make the podium.

From there the numbers in the leading group started to dwindle and with two kilometres to go, only four were in the running for podium places.

“(By) pushing hard, Tebello finished in 2:06:18 and earned 2nd place, both his time and his finishing position earned him the automatic standard for the upcoming World Championships in Tokyo later this year,” McKirdy said.

“The Xiamen Marathon is an out and back course with moderate hills along the coast of China.

“Tebello’s time was also under the former course record and now sits as the second fastest time ever run for the event,” he continued.

The athlete is currently abroad in the United States where he is based and training.

He was Lesotho’s standout performer at the 2024 Paris Olympic Games.

Ramakongoana finished fourth at the 2023 World Athletics Championships and he will hope to claim a medal at this year’s games scheduled to be held from September 13 to 21 in Tokyo, Japan.

Tlalane Phahla

Sports

Ramalefane request unsettles Matlama

Published

4 days ago

January 13, 2025

The Post

MASERU

Matlama’s season, brimming with potential and promise, now teeters on the brink of unnecessary distraction due to the off-pitch antics of goalkeeper Monaheng Ramalefane.

His request to be released from his contract after losing his starting position to Leluma Mofoka has sparked a debate about professionalism, teamwork, and respect for contracts in football on social media.

Ramalefane’s behaviour should be a reminder that football is a team sport, not a platform for individual egos.

It is the timing of his letter as well that leaves a sour taste, with Matlama sitting atop the Vodacom Premier League and preparing for a crucial game against Majantja.

It’s a moment when the club needs unity, not controversy.

Yet, Ramalefane’s actions could undermine the club’s campaign.

What makes this scenario even more remarkable is Ramalefane’s history.

He once was the young shot-stopper, benching senior goalkeepers to become Matlama’s number one.

Now, with Mofoka in the ascendancy, Ramalefane appears unable to cope with the same competition he once thrived in.

Instead of embracing the challenge, he has chosen to walk away, which raises questions about his mentality and commitment.

Such behaviour is disappointing, not just for Matlama but for the broader Lesotho football community.

Ramalefane has been on the national team radar, with many believing he had the potential to be Likuena’s number one.

However, his antics, including skipping national team duties in the past, suggest a worrying trend of indiscipline.

Talent alone is not enough; discipline and a strong work ethic are equally important, qualities that Ramalefane seems to be lacking.

Matlama’s management need to act decisively to prevent his discontent from spreading within the squad.

Allowing such behaviour to go unchecked could set a bad precedent.

However, I do think this is an opportunity for the goalkeeper to reflect.

Rather than seeking an easy exit, perhaps he should consider the impact of his actions on his teammates and the supporters.

It would be best for him to put his head down, work hard, and earn back his spot.

With the fans, who have supported Matlama through thick and thin, he is unlikely to have many sympathisers on his side.

I think the fans would respect and love a player who fights for his place rather than one who demands special treatment when things don’t go their way.

Ultimately, this situation is a test for Matlama as a club and Ramalefane’s maturity as a professional.

Tlalane Phahla

Sports

Double header at Bambata

Published

4 days ago

January 13, 2025

The Post

MASERU

The Vodacom Premier League resumes this weekend after the Christmas break, and football fans are gearing up for what should be an exciting second half of the season.

Five teams are in the race to claim the coveted premiership trophy and the exciting title chase has seen scores of football fans flock to the grounds this season.

What makes the league’s restart even more interesting is the open January transfer window, which adds another layer of excitement as enthusiasts follow along as clubs hustle to bolster their squads for the business end of the season.

On the field, the action gets underway on Saturday when the first double header of the New Year takes place at Bambatha Tšita Sports Arena.

The first encounter will see Bantu, who are currently third on the log standings, take on bottom side ACE Maseru.

Title-chasing Bantu have an opportunity to close the gap on leaders Matlama to just two points with a victory, and ‘A Matšo Matebele’ would still have a game in hand.

ACE Maseru, other the other, remain winless this season and are rooted to the bottom of the table with only three points from 12 games.

As things stand, the premiership debutants require a miraculous turnaround if they are to avoid a swift return to the second tier.

In the second game of the double header, defending champions Lioli will take on another relegation threatened outfit in 15th-placed Mzamane.

A win for the champions would bring them within a point of leaders Matlama.

Matlama, for their part, have a difficult away game against Majantja in Mohale’s Hoek on Sunday.

Majantja, 10th on the log with 14 points, are aiming to finish in the top eight.

For Matlama, the match is critical to maintaining their lead but they will need to dig deep to secure maximum points on the road.

Elsewhere, Lesotho Correctional Service (LCS) will take on Lesotho Mounted Police Service (LMPS) in a rivalry clash at Ratjomose Ground on Saturday.

The match is vital for both teams for different reasons.

Third-placed LMPS, currently level on points with Bantu, need a win to keep pace in the title race while 9th-placed LCS are desperate to kick-start what has been a disappointing campaign by their standards.

Lifofane and Linare’s encounter in Butha-Buthe is another game to lookout for.

Struggling Linare, who are languishing in 11th-place, will hope to gain some momentum against a Lifofane side that is riding high in sixth place.

The patience of Linare fans is wearing thin and a win is imperative for ‘Tse Tala’ to retain their supporters’ trust.

Weekend fixtures:

Saturday 11th January
Lioli vs Mzamane (Bambatha 16:30) (Live on FIFA+)
LCS vs LMPS (Ratjomose 16:00) (Live on FIFA+)
Bantu vs ACE Maseru (Bambatha 14:00)
Manonyane vs Machokha (Nyakosoba 16:00)
Sunday 12th January
Majantja vs Matlama (Mohale’s Hoek 16:00)
LDF vs Liphakoe (Ratjomose 16:00)
Lifofane vs Linare (Butha-Buthe 16:00)
Lijabatho vs LU FC (Morija 16:00)

Tlalane Phahla